I looked at the example graphical report for the Exit Survey which was for an executive MBA program. How will the reports be tailored to meet the needs of a full-time program? Many parts of the competitive intelligence report, on catering, tuition b
Great question. You are referring to example reports on our business school microsite.
These example reports only include excerpts of pages from the full report as an illustration of how the data are displayed for interpretation.
Yes, the report will be customized to the type of program format...
Due to the different program formats and different type of students attending full-time, part-time, and executive MBA programs (as well as specialized masters programs), we have developed variations of each questionnaire template based on these program formats. We have created these template variations for each MBA Lifecycle survey type (Entry, Midterm, Exit, Alumni).
Consequently, the example graphical report that you viewed for an executive MBA program will have different metrics than the graphical report provided for a part-time or full-time MBA program. The reports are customized to the program format (full-time, part-time, executive, specialized masters).
On a further note regarding your question, the Competitive Intelligence Report will be renamed in 2013-14 -- please check out our blog for this announcement soon.
We are renaming because 'Competitive Intelligence Report' connotes that the report is primarily based on benchmarking. On the contrary, this report provides trending, Loyalty Index segmentation, and Key Driver Analysis that is specific to your program. Check out this article about the features of this report:
Why should my program order the Competitive Intelligence Report?
Percept Research Introduces Program Roadmap & Market Trends Report