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What is a 'fielding year'?

Some of your literature reference a 'fielding year.' What is a fielding year?

Fielding refers to the period of data collection for a market research survey. The fielding year is the 12-month frame from which we designate a 'year' to approximate an academic year based on the intent of the higher education study.

The end date of the fielding year is what is most important. We select an end date in which a majority of MBA programs will have completed the data collection from their students. This allows us to deliver our benchmark reports (Competitive Intelligence Reports) to the largest number of programs in the shortest amount of time after a program's individual survey has concluded.

Reference this article — blog: MBA Student Exit Survey Fielding Year Updated

The fielding year for each lifecycle survey is:

Entry - November 1 – October 31
Midterm - January 1 – December 31
Exit - July 1 – June 30
Alumni - January 1 – December 31
  • The fielding year for each survey is:

    Entry - November 1 – October 31
    Midterm - July 1 – June 30
    Exit - July 1 – June 30
    Alumni - January 1 – December 31
The timing of the survey fielding year and delivery of reports are based on the survey engaged. Please view the Calendar of Survey Milestones for more details.
Update: We have renamed the Competitive Intelligence Report to the Program Roadmap & Market Trends Report. Please check out this blog article for more details:

Percept Research Introduces Program Roadmap & Market Trends Report