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What is an end-of-survey (EOS) alert?

To optimize response rates, we recommend that the school send an end-of-survey (EOS) message directly to their students. The EOS message is simply an extension of the survey after the announced deadline to allow more students to complete the survey. Typically, schools will extend the survey fielding an additional week for completion of the survey. Most programs achieve a significant boost in survey completion with this type of direct follow-up with an extension.

Percept Research will provide a template for the end-of-survey email message. Please contact your project manager for assistance. For Entry and Exit surveys, Executive MBA Council participants can get this template from their school portal under the Alert Documents section.
 
Check out this article on how to boost response rates with extensions:
http://www.mbalifecycle.com/blog/bid/...