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What type of response rate should I expect with the MBA Lifecycle surveys?

What is a typical response rate for the MBA Student Exit Survey? What is a typical response rate for the MBA Student Entry Survey? What is a typical response rate for the MBA Student Midterm Survey? What is a typical response rate for the MBA Student

Timing, usage of deadlines, promotion of past results, use of third-party suppliers to ensure confidentiality, incentives, and other factors can affect response rates. For example, the program format can affect response. We find that cohort-based programs and programs with a residency component typically have higher response rates.

In the decade that we have been providing these MBA Lifecycle surveys, our average response rate has hovered around 75% for the Entry, Midterm, and Exit surveys. We employ several strategies to achieve this high response consistently. We recommend that all of our clients review this series of articles on our blog about strategies for boosting response rates:

Evidence-Based Innovation Blog: Articles on Boosting Survey Response Rates

For Alumni surveys, there is a lot more variability and factors involved in achieving an optimal response rate such as:

* age of the sample (contact names/addresses) - the response is typically poorer for older graduates if the school has not remained engaged with the graduate

* type of incentive - we recommend an incentive is utilized in all Alumni surveys. If the incentive is not sufficiently motivational, the response rate will be affected.

* incidence of the sample (contact names/addresses) - the accuracy of the graduate email address is critical to the success of the Alumni surveys. It is common for schools to not have correct addresses for older alumni and this will affect our ability to achieve optimal response if we cannot present a survey invitation to the older graduate classes.

You may be interested in checking this related article as well:

How do I achieve an optimal response rate with a web survey?