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  2. UNICON Membership Benchmarking Survey

Why do I have to input zeroes for countries that we do not have staff?

I am trying to answer the survey. Nevertheless it is quite difficult, as you are asked to put zeroes where there is no answers and a few times, even if I did it I received errors. Would be possible to simplify it?

You are encountering a validation feature of the survey. If we didn’t require input of zeroes for a few questions, we would not be assured that the responses are complete. This standard market research methodology to reduce measurement error to ensure the membership receives robust research results.

You are referring to questions like the ones below (there are only a few like this):

2. How many campuses do you have? Campuses are defined as dedicated locations where non-degree executive education courses are taught (e.g., a single dedicated classroom can be considered a ‘campus’ in this regard). Please include the main administrative campus in your answer below.

a. US/Canada [NUMERICAL FIELD: RANGE 0-10]
b. Latin America [NUMERICAL FIELD: RANGE 0-10]
c. Europe [NUMERICAL FIELD: RANGE 0-10]
d. Middle East/Africa [NUMERICAL FIELD: RANGE 0-10]
e. Asia/Oceanic [NUMERICAL FIELD: RANGE 0-10]

3. How many office(s) or representative(s) located outside your home country? Please include sales representatives that are direct employees as well as contracted representatives. Please do NOT include the main administrative campus in your answer below.

a. US/Canada [NUMERICAL FIELD: RANGE 0-20]
b. Latin America [NUMERICAL FIELD: RANGE 0-20]
c. Europe [NUMERICAL FIELD: RANGE 0-20]
d. Middle East/Africa [NUMERICAL FIELD: RANGE 0-20]
e. Asia/Oceanic [NUMERICAL FIELD: RANGE 0-20]