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Why should my program participate?

Get actionable data quickly! – Topline summaries are delivered shortly after your completed surveys have been submitted.

Collect competitive information not available by self-administering the survey – The comprehensive Competitive Intelligence Report provides insightful presentation of your data benchmarked against industry segments as well as your self-selected peers.

Customize questions unique to your program – Custom survey packages are available along with design consultation from Percept Research.

The survey is simple to administer and we provide questionnaires tailored to the specific needs of full-time, part-time, executive and specialized masters programs.

Identify “key drivers” – A statistical analysis package is integrated in the Competitive Intelligence Report that identifies “key drivers” to help you fully understand the most significant attributes impacting your program.

Track your trends – If your program has previously participated in this survey, you will receive trend data free of charge in the Competitive Intelligence Report, comparing this year’s results to those from the last two years.

Confidentiality is maintained through a third-party research supplier leading to higher response rates and unbiased feedback.

Please check out our microsite for more background about these benefits: http://www.mbalifecycle.com

Update: We have renamed the Competitive Intelligence Report to the Program Roadmap & Market Trends Report. Please check out this blog article for more details:

Percept Research Introduces Program Roadmap & Market Trends Report