How should my school utilize the UNICON Membership Benchmarking Survey reports for strategic planning?

Each report from the UNICON Membership Benchmarking Survey offers distinct strategic value.

Aggregate Report — Industry-Level Insights

Use for: market analysis, strategic planning, competitive scanning

• Multi-year (5-year) trends provide a longitudinal picture of executive education.
• UGA stabilizes trend analysis by isolating consistent respondents.
• Visualized metrics show shifts in geography, revenue, learning themes, delivery modalities, staffing, AI, and competition.
• Ideal for setting multi-year strategy, projecting demand, understanding modality shifts, and identifying market-wide opportunities.

Review this article to learn more: What is the UNICON Benchmarking Aggregate Report?

Executive Summary — Leadership Messaging & Quick Insights

Use for: leadership updates, strategic alignment, rapid communication

• Infographics make insights accessible and presentation-ready.
• Best for briefing senior leadership on industry direction at a glance.
• Highlights only the most critical changes from the Aggregate Report.

Review this article to learn more: What is the UNICON Benchmarking Executive Summary?

Peer Report(s) — Competitive & Operational Benchmarking

Use for: tactical planning, pricing, program design, operational decisions

• Three-year trend charts enable side-by-side comparisons.
• Peer Composite benchmarking reveals performance gaps and competitive positioning.
• Powerful for decisions related to pricing, staffing levels, portfolio mix, and geographic expansion.

Review this article to learn more: What is the UNICON Membership Benchmarking Survey Peer Report?

School Profile Summary — Operational Preparation

Use for: survey readiness, internal alignment, data validation

• Ensures your team enters the survey with accurate preloaded data.
• Helps maintain year-over-year continuity in data submission.

Review this article to learn more: What is the UNICON School Profile Summary?