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What is Key Driver Analysis?

Key Driver Analysis (KDA), sometimes known as an importance-performance analysis, is a study of the relationships among many attributes to identify the most important ones.

Key Driver Analysis can help you understand what your students feel is important to them in regards to their MBA student experience. By conducting an analysis of student survey responses and correlating their ratings of individual performance attributes to overall loyalty, you can derive which factors have the greatest impact on the students’ perceived level of satisfaction. You can then plot this data in a scatter diagram called an importance-performance map.

We provide KDA in each of our lifecycle surveys. Be sure to check out this blog article, Leveraging Limited Resources for Biggest Impact, with more detail about Key Driver Analysis and how to allocate limited resources to where they will have to biggest impact.