As a third-party market research firm, Percept Research manages the survey process and provides reporting of the results.
We do provide peer comparisons, but the results of individual programs are never reported. The six self-selected peer programs are aggregated together into a peer composite rating for comparison. This ensures that we maintain anonymity of the benchmarking and peer comparisons.
The purpose of the Membership Program Survey benchmarking study is to provide Executive MBA Council members with a credible, comparative, and confidential assessment tool in support of continuous improvement efforts as well as a mechanism for listing within the council directory and in the council’s prospective student site. The Membership Program Survey, research portals, and the online directory are managed by a third-party research firm, Percept Research, to protect the confidentiality of participating institutions.
You will see two types of questions within the survey, public and confidential:
1. Public measures are utilized to assist prospective students in identifying your program based on self-selected criteria via the Executive MBA Council’s prospective student website.
2. Responses to green-colored questions will be visible only to Percept Research and the Executive MBA Council Executive Director for aggregate reporting purposes (not visible to students or other members in the search engines). We encourage you to answer all of these questions so we can provide better analysis in the reports you receive.
Only aggregate data and composite scores are available in the reports provided -- institutions are not individually identified in any Membership Program Survey reports.
The Executive MBA Council has established this policy on behalf of participating institutions because it believes institutional anonymity and confidentiality of data are essential in the advancement of research to benefit the entire membership.