What is the typical survey process?
In most cases, the survey timeframe flows like this:
2-3 days prior to the survey launch – Your school sends a “pre-alert” email to students or alumni (Percept Research will provide a pre-alert template). Reference: https://knowledge.mbalifecycle.com/helpcenter/what-is-a-pre-alert-message-1
2-3 days prior to the survey launch – Your school sends a “pre-alert” email to students or alumni (Percept Research will provide a pre-alert template). Reference: https://knowledge.mbalifecycle.com/helpcenter/what-is-a-pre-alert-message-1
Week 1 – Percept Research sends survey invitation
Week 2 – Percept Research sends reminder
Week 2 – Announced end of fielding (typically Friday or Sunday)
Week 3 – School sends “End-of-Survey” alert to extend the survey to students or alumni that have not completed the survey.
Week 4 – Actual end of fielding (typically Friday or Sunday)
On average, schools participating in the MBA Lifecycle Survey Suite achieve 70-75% response rates with this approach.
Week 2 – Percept Research sends reminder
Week 2 – Announced end of fielding (typically Friday or Sunday)
Week 3 – School sends “End-of-Survey” alert to extend the survey to students or alumni that have not completed the survey.
Week 4 – Actual end of fielding (typically Friday or Sunday)
On average, schools participating in the MBA Lifecycle Survey Suite achieve 70-75% response rates with this approach.
Brian Mahoney (Official Rep) over 8 years ago
In addition to the methodology above, some programs have developed interesting ways to boost response rates such as:
1. Provide a low-cost promotional items to all students/alumni that complete the survey.
2. Provide a higher value survey incentive (such as a $100 gift card, iPod, iPad, donation to charity, etc.) to the winner of a random drawing.
> Percept Research can managing the drawing and incentive fulfillment by request
3. Administering the survey during a dedicated class time. Percept Research can provide you a full list of the unique survey links for reference.
We plan to post tips like these on our blog. Please share your tips as well!
1. Provide a low-cost promotional items to all students/alumni that complete the survey.
2. Provide a higher value survey incentive (such as a $100 gift card, iPod, iPad, donation to charity, etc.) to the winner of a random drawing.
> Percept Research can managing the drawing and incentive fulfillment by request
3. Administering the survey during a dedicated class time. Percept Research can provide you a full list of the unique survey links for reference.
We plan to post tips like these on our blog. Please share your tips as well!