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Do we chose peers for comparison or you do?

How are the peer programs selected for comparison in the MBA Lifecycle reports?

Business schools choose peer programs from any of the full-time, part-time, or executive MBA programs as well as specialized master's programs that participate in the MBA Lifecycle survey for the current fielding year.

Schools tend to choose peers based on geographic region, program size, tuition cost, ranking group, or by aspiration group. In some cases, we may not have many participants in your specfiic group of interest. However, the Program Roadmap & Market Trends Report (PRMTR, previously called the Competitive Intelligence Report) provides much more than peer comparisons — it illustrates a trended graphical representation of your data, Loyalty Index, Key Driver Analysis, as well as industry benchmarks. We recommend you read this article for more information: Why should my program order the Program Roadmap & Market Trends Report?


Update: We have renamed the Competitive Intelligence Report to the Program Roadmap & Market Trends Report. Please check out this blog article for more details:

Percept Research Introduces Program Roadmap & Market Trends Report